Heidi Laros - Testimonials

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Heidi is as good as it gets.

We have no complaints and only praises; however, we will limit our comments to those special areas that were the most impressive: 1) Heidi works around the clock. I am not sure she would want us to advertise this, but to say she is responsive is an understatement.  Morning noon and night, she was answering our texts emails and phone calls. 2) She knows good value and bad value. She knows which homes are priced to sell, which are not and how much you should be paying for the home you want. 3) She is a phenomenal negotiator. I would say that in negotiating skills mixed with #2 above, she saved us well over the amount of her commission. 4) She will work with you to make last minute additions to your plans. We were not even scheduled to see the house we bought, but Heidi arranged a showing while we were on the move. We competed with another bidder on the home and had Heidi not been flexible and agile on getting us in, we may have missed out. 5) She is with you and providing help and guidance even after closing.

Sam & Ola Pollack

Awesome agent!

Donald Kiolbassa

Heidi Laros did an amazing job, not only selling our house, but providing guidance on updates that should be done before selling, staging, and how to best position our house in the market.

We moved out of state halfway through the process, so Heidi handled everything locally, going way above and beyond. She gave expert advice throughout, yet was open and flexible to our thoughts and goals, never pushing her agenda. Working with Heidi really felt like teamwork and we are very happy with the result

Jill Bruce

We were first time home owners and Heidi made the process extremely easy and streamlined.

She helped us in all facets of home buying from recommending an attorney and inspector (who were both fantastic) to design ideas for the home. We were very satisfied with her expertise and would recommend  her to friends and family.

M Murphy

We had a great experience using Heidi & Company to sell our home.

I wish we could have brought her with us when we then had to buy out of state as she was a lot more skilled than the agent we wound up with! The things I appreciated most about working with Heidi: 1. She seemed like a perfectionist - that's a good quality in this context and excellent to have on your side! 2. Responsiveness: between Heidi or Tina, I could count on near immediate responses via text or email and I didn't worry about things slipping through the cracks. 3. Full service: we had a home cluttered with kid stuff that needed to be spruced up before going on the market and they helped every step of the way. 4. Heidi's skills really shone when we hit the negotiation period. She was proactive, experienced and creative in reaching our goals. I felt like I was in good hands which took the pressure off me.

Tracy B

Heidi Laros doesn't just list and sell properties on the North Shore.

..she builds relationships. We had the pleasure of working with Heidi on the purchase of our new home and the sale of our old. Her keen knowledge of the North Shore real estate market along with her razor sharp marketing skills allowed us to develop a pricing strategy that drove substantial traffic to our initial open house and the subsequent sale, at top dollar, days after the event. Heidi is a true professional...highly engaged throughout the process - from list to close, available at a moments notice and she demonstrates a genuine caring and commitment to meet her clients goals and expectations. I would highly recommend Heidi Laros and her Heidi and Company team for all your North Shore real estate needs. You will be amazed and pleasantly surprised.

Bill Eggert

Tina Baer represented the homeowner from whom we are renting a house.

She was incredibly kind, helpful and accommodating at each step in the process. She was able to show us the property multiple times before we committed to taking it and was very good at managing all the documents. Baird & Warner holds itself to a high standard when it comes to supporting its clients and customers, I was very impressed!

Marya Morris

Heidi sold our house in under a week.

She did a great job in all phases. She was able to work through some very challenging fussy buyer issues. Nobody has the attention to detail, negotiating skills and knowledge that Heidi possess.

Craig Detter

Heidi knows the market well, which ensures the house is priced correctly to sell quickly.

Heidi is very strategic about the entire selling process. She works with a high degree of urgency and is a savvy negotiator. In helping us prepare our house, Heidi was able to easily tell us what was worth  investing in and what was not worth the time and effort. Leveraging her knack for detail and aesthetic eye, Heidi worked closely with us to ensure the house was well staged. In terms of approach, Heidi is very thorough and does her research. She definitely thinks things through to ensure the entire process comes off without a hitch. She is also very ethical. Heidi makes herself available and is very responsive (whether by phone, email, text or in person). Heidi works diligently in the background (e.g., personal contacts, digital marketing) to increase the number of people who will come and view the house, thus increasing the odds of the home sale. We would recommend Heidi in a heartbeat.

Wilfredde Guzman

We could not have been more thrilled and impressed with the relationship we had with Heidi during the purchase of our new home and the sale of our existing home.

Heidi's attention to detail, excellent communication and availability as well as her insight are unmatched in the marketplace. Heidi  works hard to make sure that our interests were well represented and her negotiation skills are firm and kind. Her perspective on price and value gave us the added confidence to pursue the opportunities that were right for us. You will be well served to consider Heidi for your next real estate transaction. Thanks, Heidi!


Dear Heidi, Thank you for taking such good care of my old friend and client Dr.

Jessup.  It was a pleasure working with you and I would highly recommend you to any perspective client. You lived up to my high expectation, although I was not surprised.  I do not guess at who the best agents are, I know how to find them.Before I interviewed you, I researched who in Wilmette and Evanston was working hard and closing good transactions.  Sales which were not being discounted because the agent over priced the listing and taking more than the average time to close deals . This was the first cut.  I then researched which agents were using technology, social media, websites and traditional ways to market their properties. This cut my list down significantly.  Next I start the interview process by calling selected agents remaining from my first two to three cuts.  How responsive were agents are to my calls? Do they answer my call quickly, even if it to ask to call me back?  How long does it take to call me back from a voice message? How do they communicate with me? Professional, friendly, curtly? This is just the beginning of my interview process, during which time I am assessing which type of personality and agent style this person has. After interviewing four agents, I choose three to give my client a listing presentation.You see Heidi, my goal is not just to find the best agent in town, but the best agent who fits with my client’s personality and style as well. Even though we have not met in person, I learned a lot about you. You are a professional, kind, patient, go getter agent and you were perfect for my client. Both Dr. Jessup and I independently had choose you as the best agent for the task of selling his home and finding him a new home.I wish you the best and hope we get a chance to work together again.

Have bought and sold houses for 35 years across the country.

She is the best realtor we have ever used. Sometimes at the review of final settlement you look at the commission and wonder if it was worth it and sometimes who our agent was really working for. With Heidi - she works for you and she earns every penny of her commission.

Jim Keighley

Heidi was unbelievable.

She is an expert in her field, easy to reach at any time and made a great deal for me. I had a condo that was in not so great shape . She told me what needed to be done and she sold it very quickly. She was honest, helpful, understanding and very hard working. The best part is she was non judgmental and respectful. She is a wonderful human being, that is not found often enough in business.

Kim - Wilmette

This is the second house Heidi sold for us.

She negotiated with the buyers with confidence and competence, getting us a great price and great terms. The marketing materials she created were outstanding, getting many compliments on the photos, which she personally took to maximize the property's best attributes. She sold this house during the slowest time of the year, and we had many interested parties during showings many of which she personally hosted. I cannot think of a better realtor to represent a property. Her experience and wisdom is second to none in the business. I highly recommend her.

Craig Detter

I simply could not be happier or more satisfied with the entire experience of working with Heidi Laros and her team at Baird Warner.

Heidi is a gem: supremely capable, unfailingly reliable, professional, dedicated and a pleasure to work with. She has a keen eye for detail without ever losing sight of the larger purpose and goals of her clients, and she brings a wealth of knowledge and experience to every step of the process.

Bryn Jessup

If you are looking for a real estate professional with outstanding local knowledge, process expertise, responsiveness and great negotiation skills, then you definitely want to contact Heidi Laros!

! She worked with me through a very complicated transaction and was with me every step of the way. I  knew I could always rely on her professionalism without hesitation, her ethics and discretion, and always felt her personally committed to the success of my venture. You don't need to look any further. Heidi is the professional that will help your real estate dream come true!

Joan Keliher

An experienced Realtor and a consummate professional.

Heidi doesn’t just list your property but MARKETS it. Knowledgeable about digital and internet marketing, hands-on property staging and provides excellent counsel.

Steve Pope

I felt we made the perfect choice in choosing Heidi to represent us in selling our house.

She always made herself available to answer all our questions. She was patient when we wanted to slow down the process. Even when we took our house off the market in the fall with the plan to put it back on the market in the spring, Heidi found a potential buyer to consider our home. We never had to put it back on the market as Heidi brought someone who bought our unlisted house. Planning to move to Canada after living in our house for 30 years felt quite traumatic. Heidi demonstrated incredible tact and understanding. She did an excellent job in helping us stage our home and brought some of her own items to help update the look of our house. Most importantly she negotiated a price that felt comfortable with us. I consistently appreciated her honesty, intelligence, creativity, warmth, integrity and effort. I would recommend Heidi to anyone wishing to sell their house.

Joel Scher

Heidi did an awesome job on several condo sales that she did for us.

She is a very good promoter, pleasant to deal with, and she definitely knows how to get a very good price for a property that you are selling! She proved herself to be a great negotiator and a tremendous communicator as she was  very responsive throughout the process and was even easy to reach at off times. We highly recommend Heidi!!!

Jim Donovan

When we were planning a relocation from Connecticut to Illinois, we knew immediately who we wanted to work with.

Two years ago, Heidi sold our house in Wilmette. It was our pleasure to work with her again. Her dedication to finding us the right home was more than we expected. She was patient with us as we toured many, many homes. Heidi was always available for phone calls, text messages and emails. She even arranged to skype a few houses when we weren't in town. Heidi is helpful, knowledgable, patient and dedicated to her clients. I would highly recommend her to anyone looking for real estate in the area.    

Laurey Tussing

Heidi was absolutely fantastic to work with, we couldn't recommend her more highly.

She is a strong business person who works extremely hard and as a result provides truly differentiated service as a realtor. She knows the area well, really spending the time to stay current. She was honest and  realistic in setting expectations regarding all aspects of buying a new home and selling our current one. Finally, she was hands-on every step of the way leaving us feeling extraordinarily well cared for.

Barb Jobs

She really got our house sold fast, which we really loved.

She does things to perfection. If she thought something should be changed to improve the selling of the house, she'd tell us.

Denise Jasso

Heidi is a fierce negotiator and marketing specialist.

She knows the market and sees every house ( and shockingly remembers each in detail) so that she can guide her clients. She makes herself available at all hours of the day, every day and responds quickly to every phone call and text. But what  really sets her apart is her creativity and marketing ability. Heidi makes the buying and selling of a home as painless as possible. 

Natalie Katz

Heidi did a fabulous job selling our townhome in Downers Grove!

If I could give Heidi 10 stars, I would. She is beyond amazing. She is a very aggressive advocate for her clients, and literally works day and night to make sure everything is happening on time. Heidi is incredibly proactive, kept us informed every step of the way, and helped sell our townhome in less time and for more than we had expected. Heidi is also a talented stager and photographer! She has so many helpful tips!

Jerry Staroba Trust

Heidi came highly recommended from a trusted friend, and lived up to the endorsement.

She was professional throughout the process, yet became someone I would now consider a friend. She was hard-working and diligent through a pretty tough market, provided valuable market insight throughout the process, and was patient and understanding of our timing and pricing requirements. Once we had our house under contract, she promptly changed gears and was extremely helpful and resourceful in helping me quickly find the perfect rental at the right price for my next home. I would recommend Heidi to anyone. She's tough, knows her stuff, and was a pleasure to work with.

Maureen Fagan
Reviews on Zillow
Average Rating
"Heidi pulled together a very complex set of sales and purchases for us on a tight time line. In a span of a few months, she sold my then fiance's home-- in a somewhat complicated deal, then my home, ... more "
by drwarren5
"Heidi recently helped me with selling my father's home. It was a challenging undertaking, no doubt, but Heidi provided a great deal of guidance, focus, help, support, persistence, patience, and, most ... more "
by Bob
"It was a delight working with Heidi and Tina. Our house was sold quickly because of her knowledge of the Wilmette market and care with the listing (photos were beautiful!). We were very happy with the ... more "
by Tara-Jeanne Kosloski

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