Broker Associate


Principal of Heidi & Company - your premier Baird & Warner North Shore Real Estate team. I bring creative, out-of-the-box thinking to my clients every day. 

Having a skilled Realtor with years of experience and hundreds of situations to draw from allows you to benefit from that knowledge, versus using an agent who is learning real estate from your transaction. 
Prior to real estate I spent many years in corporate marketing, from which my innovative and unique perspectives were born. My rich thinking is a competitive advantage to getting your home sold faster and smarter. I offer staging consultation to help put your home's best foot forward. But it doesn't stop there, I wake up every day thinking of new ideas in order to find your home a buyer.  All the while making sure your unique needs are met.  

For my buyers I work hard to understand the image of your ideal home. Caring about your specific needs ensures we are looking at homes that fit, or could fit, your interests and are within your budget. Often your interests change as we explore the unique offerings of the market, and our search evolves as well. With an extensive background in renovation and design I bring a considerable value as you explore various opportunities.  I am a local market expert with a passion for and a dedication to real estate.  

I care about my customers as people and work hard to continually exceed expectations. - My clients become my friends and my friends become my clients. As a long time resident of the North Shore, I am an excellent resource for buyers new to the North Shore. My goal is for you to be delighted with my ability to serve your needs, and have you know you struck the best deal.  This is why my Zillow reviews are 5*, and robust with examples of how satisfied my clients are at the completion of the transaction.

  • ASP - Accredited Staging Professional
  • Founder's Club
  • LeadingRE Relocation Specialist
  • Licensed in IL and WI
  • MRP - Military Relocation Professional
  • eTeam Agent - Evanston

Reviews On Zillow

Average Rating

(View All 38 Reviews)

"An experienced Realtor and a consummate professional. Heidi doesn’t just list your property but MARKETS it. Knowledgeable about digital and internet marketing, hands-on property staging and provides excellent counsel."


by stevefpope

"Heidi Laros doesn't just list and sell properties on the North Shore...she builds relationships. We had the pleasure of working with Heidi on the purchase of our new home and the sale of our old. Her keen knowledge of the North Shore real estate market along with her razor sharp marketing skills allowed us to develop a pricing strategy that drove substantial traffic to our initial open house and the subsequent sale, at top dollar, days after the event. Heidi is a true professional...highly engaged throughout the process - from list to close, available at a moments notice and she demonstrates a genuine caring and commitment to meet her clients goals and expectations. I would highly recommend Heidi Laros and her Heidi and Company team for all your North Shore real estate needs. You will be amazed and pleasantly surprised."


by bill eggert7

"Heidi was unbelievable. She is an expert in her field , easy to reach at any time and made a great deal for me. I had a condo in not so great shape . She told me what needed to be done and she sold it very quickly. She was honest , helpful, understanding and very hard working. The best part is she was non judgmental and respectful. She is a wonderful human being, that is not found often enough in business."


by kbsontl

"I simply could not be happier or more satisfied with the entire experience of working with Heidi Laros and her team at Baird Warner. Heidi is a gem: supremely capable, unfailingly reliable, professional, dedicated and a pleasure to work with. She has a keen eye for detail without ever losing sight of the larger purpose and goals of her clients, and she brings a wealth of knowledge and experience to every step of the process."


by b jessup5

"We could not have been more thrilled and impressed with the relationship we had with Heidi during the purchase of our new home and the sale of our existing home. Heidi's attention to detail, excellent communication and availability as well as her insight are unmatched in the marketplace. Heidi works hard to make sure that our interests were well represented and her negotiation skills are firm and kind. Her perspective on price and value gave us the added confidence to pursue the opportunities that were right for us. You will be well served to consider Heidi for your next real estate transaction. Thanks, Heidi!"


by agoldman911