Broker Associate


Principal of Heidi & Company - your premier Baird & Warner North Shore Real Estate team. I bring creative, out-of-the-box thinking to my clients every day. 

Having a skilled Realtor with years of experience and hundreds of situations to draw from allows you to benefit from that knowledge, versus using an agent who is learning real estate from your transaction. 
Prior to real estate I spent many years in corporate marketing, from which my innovative and unique perspectives were born. My rich thinking is a competitive advantage to getting your home sold faster and smarter. I offer staging consultation to help put your home's best foot forward. But it doesn't stop there, I wake up every day thinking of new ideas in order to find your home a buyer.  All the while making sure your unique needs are met.  

For my buyers I work hard to understand the image of your ideal home. Caring about your specific needs ensures we are looking at homes that fit, or could fit, your interests and are within your budget. Often your interests change as we explore the unique offerings of the market, and our search evolves as well. With an extensive background in renovation and design I bring a considerable value as you explore various opportunities.  I am a local market expert with a passion for and a dedication to real estate.  

I care about my customers as people and work hard to continually exceed expectations. - My clients become my friends and my friends become my clients. As a long time resident of the North Shore, I am an excellent resource for buyers new to the North Shore. My goal is for you to be delighted with my ability to serve your needs, and have you know you struck the best deal.  This is why my Zillow reviews are 5*, and robust with examples of how satisfied my clients are at the completion of the transaction.

  • ASP - Accredited Staging Professional
  • Founder's Club
  • LeadingRE Relocation Specialist
  • Licensed in IL and WI
  • MRP - Military Relocation Professional
  • eTeam Agent - Evanston

Reviews On Zillow

Average Rating

(View All 35 Reviews)

"I simply could not be happier or more satisfied with the entire experience of working with Heidi Laros and her team at Baird Warner. Heidi is a gem: supremely capable, unfailingly reliable, professional, dedicated and a pleasure to work with. She has a keen eye for detail without ever losing sight of the larger purpose and goals of her clients, and she brings a wealth of knowledge and experience to every step of the process."


by b jessup5

"We could not have been more thrilled and impressed with the relationship we had with Heidi during the purchase of our new home and the sale of our existing home. Heidi's attention to detail, excellent communication and availability as well as her insight are unmatched in the marketplace. Heidi works hard to make sure that our interests were well represented and her negotiation skills are firm and kind. Her perspective on price and value gave us the added confidence to pursue the opportunities that were right for us. You will be well served to consider Heidi for your next real estate transaction. Thanks, Heidi!"


by agoldman911

"This is the second house Heidi sold for us. She negotiated with the buyers with confidence and competence, getting us a great price and great terms. The marketing materials she created were outstanding, getting many compliments on the photos, which she personally took to maximize the property's best attributes. She sold this house during the slowest time of the year, and we had many interested parties during showings many of which she personally hosted. I cannot think of a better realtor to represent a property. Her experience and wisdom is second to none in the business. I highly recommend her."


by craigdetter3

"Heidi did an awesome job on several condo sales that she did for us. She is a very good promoter, pleasant to deal with, and she definitely knows how to get a very good price for a property that you are selling! She proved herself to be a great negotiator and a tremendous communicator as she was very responsive throughout the process and was even easy to reach at off times. We highly recommend Heidi!"


by user485536

"Heidi is as good as it gets. We have no complaints and only praises; however, we will limit our comments to those special areas that were the most impressive:

1) Heidi works around the clock. I am not sure she would want us to advertise this, but to say she is "responsive" is an understatement. Morning noon and night, she was answering our texts emails and phone calls.
2) She knows good value and bad value. She knows which homes are priced to sell, which are not and how much you should be paying for the home you want.
3) She is a phenomenal negotiator. I would say that in negotiating skills mixed with #2 above, she saved us well over the amount of her commission.
4) She will work with you to make last minute additions to your plans. We were not even scheduled to see the house we bought, but Heidi arranged a showing while we were on the move. We competed with another bidder on the home and had Heidi not been flexible and agile on getting us in, we may have missed out.
5) She is with you and providing help and guidance even after closing. We will see if she is still with us even after we write a satisfied customer review (kidding, Heidi).

If you think you need an agent, we enthusiastically recommend Heidi. If you think you can go it on your own, it may be worth rethinking in light her potential value add."


by sam baker pollack